Elida Fabergé – Lynx

Ben Fennell

Campaign in 1998-9 by Bartle Bogle Hegarty for Lynx male youth toiletry. Revitalising the brand leader for changing market.
Agency: Bartle Bogle HegartyAuthor: Ben Fennell

Advertising in an Accelerated Culture

 

INTRODUCTION

This is the story of how a brand at the height of its success pushed itself further. It's the story of how a brand resolved the challenges its communication faced, not through a narrow piece of sector research, but by taking a panoramic view of the whole of youth culture.

And it's the story of how a strategic review of culture and zeitgeist can directly impact on a brand's output.

A TOUGH BUSINESS CHALLENGE

Lynx (or Axe as it's known in some countries) is a...

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