Halford's Bikes

Campaign in 1998 by AMV.BBDO for Halfords: two pre-Christmas TV ads featuring mountain bikes and BMXs.
Agency: AMV.BBDOAuthor: Warwick Cairns

Crash: Halfords Christmas Bike Advertising

'I have saved the very best for last. The Halfords ad is really oldfashioned: I can think of no higher compliment for it. It is for Halfords. It is simple. It is beautifully shot. It is funny. It is memorable. It makes writing great ads look as easy as learning to ride a bike. It will flog hundreds of bikes. It will win tons of stuff.'

 

Mike Court, CAMPAIGN, 6th November 1998

HALFORDS CHRISTMAS BIKE ADVERTISIN G

This is a paper about two television adverts for Halfords...

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