Agency: AMV.BBDO | Author: Warwick Cairns |
Crash: Halfords Christmas Bike Advertising
'I have saved the very best for last. The Halfords ad is really oldfashioned: I can think of no higher compliment for it. It is for Halfords. It is simple. It is beautifully shot. It is funny. It is memorable. It makes writing great ads look as easy as learning to ride a bike. It will flog hundreds of bikes. It will win tons of stuff.'
Mike Court, CAMPAIGN, 6th November 1998
HALFORDS CHRISTMAS BIKE ADVERTISIN
G
This is a paper about two television adverts for Halfords...