Terry's Chocolate Orange - seriously indulgent chocolate

Campaign in 1999 by BMP for Terry's Chocolate Orange. One of a few brands on which marketing efforts are focused, with steep growth targets.
Agency: BMPAuthor: Jane Cunningham

Terrys Chocolate Orange: Seriously Indulgent Chocolate Advertising That Doesnt Take Itself Too Seriously

Seventy years ago, a chocolate maker at Terrys came up with an idea. The idea was simple and inspired, and, so history has it, came to the chocolate maker one evening after a dinner with some friends. At the time, meals on special occasions ended in one of two ways: either a plate of sliced fruit was passed round as dessert, or an elaborately packaged box of chocolates was handed around. The chocolate maker noticed that whilst both the fruit and...

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