Sony – Wega Televisions

Campaign in 1999 by BMP DDB for Sony WEGA Televisions range. Medium: TV.
Agency: BMP DDBAuthor: Paul Shearman

Sony WEGA Televisions: Using History To Talk About The Future

SUMMARY

1998 was a difficult year for Sony to make a groundbreaking commercial for TV range.

We couldnt say anything about the product, everyone had been promoting the same benefit for years and consumers were increasingly hesitant. Faced with this we had to do something that hadnt been done before.

Through creative planning we conducted an analysis of Sonys role in televisions that looked beyond its existing range, and the inspirational nugget came from the past, rather than the present.

The result was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands