In Times of Trial: Methodological Insights Through Deep Sea Exploration of Pager Potential
Anjul Sharma (The Research Business International) andPam Wilde (Charles Schwab Europe)
Abstract
This paper is a case history of research that Charles Schwab Europe (CSE) undertook with The Research Business International,evaluating the potential for a new mobile information service for its trading customers. The study, based around a pager device, was conducted using an unconventional research approach, which included a six week trial period. During this period, regular research encounters with respondents enabled CSE to develop a...