Ethics Shmethics! As Long As You Get the Next Job
A Moral Dilemma
Peter LovettConsumer Profile Ltd.
'We live in a world where the culture of dishonesty is pervasive and condoned'
Senior Researcher MMRS
'Most market researchers try to be ethical, but they often fail, either because of client pressures or, when things go wrong, just out of self preservation.'
Research Buyer MMRS
BACKGROUND
Recently, over a social game of snooker with a middle aged GP friend of mine, I asked him how he knew that he acted ethically in relation to his patients and his colleagues....