Chicken Tonight's Sizzle & Stir: The golden turkey

1998-9 campaign to revitalise Chicken Tonight with launch of a new version. CT, launched in 1993, had declined from top to third position, was seen as bland.
Agency: J Walter ThompsonAuthors: Eleni Papadakis

Chicken Tonight's Sizzle & Stir

The Golden Turkey

INTRODUCTION

Campaign let this ad slip through the turkey net when it first aired, but weve caught it this time. Using a footie star isnt enough to rescue a dreadful idea, especially when hes dressed up in a smoking jacket and utters a line as ludicrous as 'One feels like Chicken Tonight'

Campaign Turkey of the Week, 16 April 1999

This quote is unlikely to surprise anyone. Since 1993 Chicken Tonight has been famous for brash, shamelessly overthetop advertising. This paper will demonstrate...

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