Admap Direct

Tom Rayfield

Examples of badly designed and badly targeted direct mail and e-mail letters. Agencies and clients still fail to realise that 'their lovingly created mailshot will, when it arrives on the doormat, be part of a kind of commercial break'.

Brandcentric Convergence

Tom Rayfield

That's the sort of headline to get Admap readers' eyes popping and their brains switching to turbo drive. An emailed press release from the US (where JWT has just hired a former newspaper cartoonist as its new executive creative director there is hope for us all!) tells me that JWT New York is 'developing new forms of brandcentric content for the convergence space.'

Jolly good show! If any of you understand what this means, let me know. Answers on a postcard, please.

Meanwhile, we shall discuss targeting.

Yesterday, my wife was phoned by...

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