Interaction and Intensity: The More Interactive the Editorial, the More Intense the Relationship with the Reader

A Brooks

Describes a 1998 research project by The Roy Morgan Research Centre, Australia, for Pacific Publications into how readers interact with (use) magazines.

 

Interaction and Intensity: The More Interactive the Editorial, the More Intense the Relationship with the Reader

Angela Brooks

INTRODUCTION

What is it that makes a magazine special? According to the major Australian dictionary, a magazine is 'a periodical publication usually bound and with a paper cover containing miscellaneous articles or pieces in prose or verse, often with illustrations' (Macquarie Dictionary, 1995). Despite this rather prosaic definition of a magazine it is generally acknowledged that magazines have a rather unique relationship with their readers. Being a regular loyal reader of a particular magazine is much like...

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