The Value of Women's Magazines
Supporting Print Peculiarity in the Internet Age
Guilia CerianiandPaola Furlanetto
BACKGROUND
Magazines and Advertising
As has already taken place in other countries, as well as in Italy, periodicals are steadily losing share in the advertising market despite the undeniable vitality of this sector which, in the last few years, has seen:
- the total number of periodicals reach 10,400;
- the number of publications distributed by ADS reach 203;
- 129 titles of ...