Agency: Saatchi & Saatchi | Client: Sanitarium Health Food Company |
So Good Soy Milk Product Recall
A Remarkable Recovery
INTRODUCTION
This case study is about how a companys worst nightmarea very public contamination threat and a subsequent product recallbecame a success story.
In spite of the adverse publicity of a contamination threat and being off-shelf for three weeks, Sanitariums So Good was able to recapture and grow its sales...