Telstra Call Return

Objectives To launch and quickly establish Call Return through core emotive lifestyle benefits as a service for the existing customer base.
Agency: Singleton Ogilvy & MatherClient:Telstra 

Telstra Call Return

Dean Thomas

Background

How did advertising achieve 518% above a ninemonth business target in just one month?

By starting with a great product that answers a basic human need.

Weve all been in the situation, perhaps pottering in the garden, washing the car or walking through the front door loaded up to the gunnels with shopping, when suddenly, the phone starts ringing! Immediately you are in a quandary; you wonder, who could it be? Do you drop...

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