NRMA Help Page: Helping People Crack the Financial Services Code

Objectives To create awareness of NRMA's new financial services, a departure from the conventional high-volume, high-cost 'rate' ad strategy was needed to make inroads against well-established competition.
Agency: Saatchi & SaatchiClient:NRMA  

NRMA Help Page Case Study

Helping People Crack the Financial Services Code

 

INTRODUCTION

This case study shows how NRMA made a significant departure from the conventional rules of financial services advertising and, in so doing, began to make inroads in a market in which it had a limited track record and was confronted by strong and wellestablished competitors. In its first six months, this new advertising approach generated 59%1more customer enquiries than the traditional advertising it replaced, saw...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands