Crisis Management
When is a crisis not a crisis? When it is an opportunity.
Sheena Horgan
INTRODUCTION
At the mention of the word crisis, images of big brands such as BA and Shell immediately spring to mind. But the reality is that a crisis can hit any company at any time for any one of a number of reasons.
Todays business climate is such that the potential for an issue to arise is substantially higher than five, ten or even fifteen years ago. The accelerating speed at which information is dispersed, the proliferation of additional media and new channels, and...