Crisis Management

Discusses the importance of good PR when a crisis occurs, generating unfavourable media attention. The types of crisis that can affect companies of all sorts (not only major brands) are listed Importance of understanding a company's situation and risks correctly, and having strategies in place a) to pre-empt crises and b) to manage them when they occur.

Crisis Management

When is a crisis not a crisis?  When it is an opportunity.

Sheena Horgan

INTRODUCTION

At the mention of the word crisis, images of big brands such as BA and Shell immediately spring to mind. But the reality is that a crisis can hit any company at any time for any one of a number of reasons.

Todays business climate is such that the potential for an issue to arise is substantially higher than five, ten or even fifteen years ago. The accelerating speed at which information is dispersed, the proliferation of additional media and new channels, and...

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