Is Television Advertising Good for Children? Areas of Concern and Policy Implications
Subir Bandyopadhyay University of OttawaGurprit Kindra University of OttawaLavinia Sharp McGill University
INTRODUCTION
The roles of children in modern society are changing. Children continually assume larger roles in their homes, and are becoming further entrenched and involved in the shopping and buying habits of the households in which they live. Children are influenced by their surroundings, and this includes television and radio content. Studies show that nearly 61% of parents say 'Yes' to the demands of their children based on what they have...