Red Bull gives you Wings!

In most countries, a premium price of an average of 1.50 Euro per can in retail will hardly be accepted by the consumer.
  

'Red Bull Gives you Wiiings!'

Agency: Kastner & Partner 

MARKETING SITUATION

In most countries, a premium price of an average of 1.50 Euro per can in retail will hardly be accepted by the consumer. On average, the price of a can of Red Bull an Energy Drink thats an efficient aid in time of intense physical or mental challenges, a 'functional drink' is three times higher than a can of Coca Cola. Consumers definitely need a good reason to buy.

ADVERTISING OBJECTIVES

Establish or increase the understanding and acceptance of the category. Position Red Bull as...

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