Nothing New Under the Sun

Discusses the use of the Internet for research, and the work that needs to be done to adapt research methodologies to it.

Nothing New Under the Sun?

Gordon Pincottand Dr. Alan Branthwaite

Millward Brown

The internet and the future of market research

The internet is about to change the way we go about our lives, and the social and economic patterns of our society. The very notions of identity and geography are going to be changed by the ever increasing pace of technological development. There will continue to be marketing, promotion and advertising, but not as we know it.

In the overall scheme of things, how the market research industry goes about collecting its data is a fairly minor affair,...

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