Agency: BST.BDDP | Author: Chris Baker |
Scrumpy Jack - A perfect advertisement for cider
SUMMARY
Two important insights were key to developing a campaign for Scrumpy Jack. Firstly, Scrumpy Jack is an inherently powerful brand. Merely by sitting on the bar, it is a perfect advertisement for cider. Secondly, prior to the BST.BDDP campaign, mainstream cider brands advertised themselves as if they were lager. We realised that the time was right to break this convention and present Scrumpy Jack unashamedly as a cider.
These two important insights led us to avoid stereotypical, youth-orientated, long drink advertising and produce...