The answer was a-round all the time - how we shaped the new advertising for Hula Hoops

Michael Ellyatt

This paper describes how an unusual approach to briefing and creative development helped inspire a new long-term campaign idea and some very impactful executions for the snack brand, Hula Hoops.
Agency: PublicisAuthor: Michael Ellyatt

The answer was a-round all the time - how we shaped the new advertising for Hula Hoops

 

INTRODUCTION

Britain's favourite savoury snack is a disarmingly simple product and its new advertising is the result of some simple conclusions.

These were only reached as the result of dogged determination to simplify and resolve a complex problem - one born out of an unusual advertising history and a surfeit of data, analysis and opinion.

An unusual approach to briefing and creative development helped inspire a new long-term campaign idea and some very...

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