Agency: Publicis | Author: Howard Roberts |
The launch of the new Laguna by Renault - It was all worked out beautifully
BACKGROUND
In April 1994, Renault launched an all-new upper-medium car - the Laguna - in the UK, to replace the ageing and lacklustre Renault 21. The launch of the Laguna was of disproportionately high strategic importance to Renault UK for a number of reasons.
- The upper-medium sector, comprising the likes of the Ford Mondeo, Vauxhall Cavalier, Peugeot 405 etc, was one that ...