Agency: Saatchi & Saatchi | Author: Candice Bell |
Hewlett Packard - Finding some space in the PC market
What's the first thing that comes to mind when you think of business-to-business PC advertising?
Apart from a complete blank, it would probably be product shots, details on features, price, ever escalating claims of technical achievement. It's easy for an advertising agency to see what's wrong with this type of product and price-obsessed advertising. The difficulty is doing something about it, especially when 15 different countries are involved. Fortunately, they all face the same problem. This paper will explain...