Be the best - Army recruiting campaign 1993-1995

Derick Walker

1994-5 Army recruitment campaign using TV and press. Planning, strategy and supporting research evidence discussed.
Agency: Saatchi & SaatchiAuthor: Derick Walker

Be the best - Army recruiting campaign 1993-1995

Excerpts from the memoirs of a staff officer (planning) during the Army recruitment campaign, 1993 to date

 

BOSNIA, SEPTEMBER 1995

Sarajevo is a long way from Charlotte Street. Yet some of the men and women successfully recruited by the Army advertising over the past year are already here, proving their worth, both to the United Nations and themselves, enforcing peace in difficult circumstances and providing invaluable aid to this troubled part of the world.

As in the Army, intelligence gathering and...

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