Levi Strauss - a stitch in time

Jim Carroll

This is a case study of how planning helped sustain momentum behind an extremely successful advertising campaign.
Agency: Bartle Bogle HegartyAuthor: Jim Carroll

Levi Strauss - a stitch in time

 

INTRODUCTION

This isa case study of how planning helped sustain momentum behind an extremely successful advertising campaign. In a sense it is a detective story because, having established the need for change, itwas not so easy to determine where that change could be made. Ultimately planning insight identified that what was once a key strategic plank had become merely an executional guideline, and, what's more, an unnecessary one. When that guideline had been removed host of new creative possibilities opened up...

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