Moet & Chandon - Adding value within an added value market

At the end of 1994, Moët & Chandon champagne was advertised in the UK for the first time in the brand's 250-year history.
Agency: Bartle Bogle HegartyAuthor: Emma Cookson

Mot & Chandon - Adding value within an added value market

INTRODUCTION

At the end of 1994, Mot & Chandon champagne was advertised in the UK for the first time in the brand's 250-year history.

This significant step had been long delayed by a corporate reluctance to 'resort to' advertising. From the beginning of our relationship with the company, Mot & Chandon openly shared with us its concern that its first foray above the line might provoke unwarranted comment that its brand was in some sort of commercial difficulty....

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