BBC Education - Give me problems not solutions

Sigrid Jakob

The role of planning in this case was to guide us through the perennial dilemma faced by any advertising that focuses on serious, sensitive issues.
Agency: Bartle Bogle HegartyAuthor: Sigrid Jakob

BBC Education - Give me problems not solutions

 

The role of planning in this case was to guide us through the perennial dilemma faced by any advertising that focuses on serious, sensitive issues. Such advertising (be it public information, good cause or charity) has to resolve the question of whether to dramatise the problem or talk about the benefits of the solution. We used the first principles of planning - to challenge accepted wisdom and listen carefully to what consumers had to say. This helped us find a more direct...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands