Rating POSTAR
Nigel Mansell of Concord reviews progress towards a genuine ratings-based currency for the UK's outdoor media
Nigel Mansell
It is now more than a year since POSTAR, son of the much maligned OSCAR roadside advertising research, was launched with great expectations at bafta. The industry expected the creation of a ratings currency which for the first time would allow outdoor media to be bought and sold on accurate audiences. POSTAR has been welcomed as more credible research than the previous OSCAR system, with a robust way of measuring the numbers of people likely to see a poster campaign...