Private label purchasing

The authors use UK and U.S. panel data to study private label brands in the context of the bench-marking Dirichlet model of purchasing behaviour.

Private label purchasing

John Bound and Andrew Ehrenberg, South Bank University, use UK and US panel data to argue that private-label brands behave just like manufacturer's brands

John Bound and Andrew Ehrenberg

 

When private label (PL) brands were small, inferior in quality, and sold on low price alone, as was often so, they were said to appeal to a certain type of consumer, and to be outside the range of competing manufacturers’ brands. Has this been true – if it ever was – since PLs gained their current place in grocery stores, ie generally costing less than...

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