Private label purchasing
John Bound and Andrew Ehrenberg, South Bank University, use UK and US panel data to argue that private-label brands behave just like manufacturer's brands
John Bound and Andrew Ehrenberg
When private label (PL) brands were small, inferior in quality, and sold on low price alone, as was often so, they were said to appeal to a certain type of consumer, and to be outside the range of competing manufacturers brands. Has this been true if it ever was since PLs gained their current place in grocery stores, ie generally costing less than...