Agency: McCann Erickson | Author: Colin Flint |
Love over gold - the untold story of TV's greatest romance
IN THE BEGINNING
Gold Blend was launched by Nestl in the mid-1960s. It used the new freeze-dried technology to provide a smoother, richer taste, and was sold at a price premium to Nescaf of around 25%.
It was an excellent product, outperforming its rivals in taste tests, and was very successful in its early years. It reached a peak brand share of 7.8% in 1969, but thereafter drifted away slightly until, by the mid-1980s, the share was around 6.5%.