Agency: Lowe Howard-Spink | Author: Jon Howard |
Using Advertising to improve Reebok's performance in the football market
Or - from relegation zone to championship contention
BACKGROUND
The Reebok Brand
Reebok first came to prominence in the UK during the early 1980s, thriving on the back of four dynamics:
- The increase in health awareness and affluence which drove both sports participation and the whole sports shoe market;
- Its involvement at the birth of aerobics (initially ...