Television costs and advertisers' needs

The managing director of Procter & Gamble UK sets out an advertiser's view of what is wrong with British television.

Television costs and advertisers' needs

Paul Polman, managing director of Procter & Gamble UK, sets out an advertiser's view of what is wrong with British television

Paul Polman

I am not an expert on television in the UK, but I know about running a business – both in Britain and in other European countries. So I write as a businessman who is a customer of many television stations.

My company also has great interest and experience in advertising. Our interest is shown by our investment: Procter & Gamble is the world’s largest advertiser. Advertising Age reports our annual...

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