Television costs and advertisers' needs
Paul Polman, managing director of Procter & Gamble UK, sets out an advertiser's view of what is wrong with British television
Paul Polman
I am not an expert on television in the UK, but I know about running a business both in Britain and in other European countries. So I write as a businessman who is a customer of many television stations.
My company also has great interest and experience in advertising. Our interest is shown by our investment: Procter & Gamble is the worlds largest advertiser. Advertising Age reports our annual...