UK financial services - short-changed on ideas?

Discusses innovation in financial services. It is recognised as essential for survival, but how good are the established companies at doing it? The author's firm ran a research project in 1996 among representatives of leading financial services organisations in order to explore what were the `drivers' and `enablers' of innovation, the barriers preventing it and the processes which fostered it.

UK financial services - short-changed on ideas?

Keith Lindsay, Abram Hawkes, examines innovation in UK financial services and asks why an industry which claims to be committed to innovation is so backward in coming forward

Keith Lindsay

In the past decade there have been a relatively small number of fundamental strategic changes in UK financial services. When changes are introduced, they are ground-breaking and radical – such as debit cards, electronic cash and direct distribution of services – but the industry is often perceived to be lacking in innovation.

In financial services, it is notoriously hard to protect any...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands