What do we know about...Guest viewing and the peoplemeter

Jim Kite

Looks at the problem of measuring guest viewing of television, as TV becomes more fragmented and viewers more mobile.

What do we know about...Guest viewing and the peoplemeter

Jim Kite

BY THE late 1960s, a television set had become a feature in the vast majority of British living rooms. But for the 15 to 20 years before then, television was available only to a minority of UK households. For many people, to watch their favourite programmes in the 1950s and early 1960s often meant cultivating relationships with friends, neighbours and family members who owned a television set. It is, therefore, easy to appreciate that viewing occasions during those years were crowded affairs with many people invited to huddle around...

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