The Global Market: Don't cry for me Argentina

An account of the television and cable industries in Argentina. When the current recession is over, prospects for the industry look good.

The Global Market: Don't cry for me Argentina

Argentina's television operators are set for rich pickings once the current economic recession is out of the way.

Brian Sturgess

ARGENTINA, named by the Spanish settlers as the land of silver, may be on the verge of a gold rush in its television industry once its current macroeconomic woes dissipate. This year Argentina's television industry is expected to yield US$361 in total revenue per television household (TVHH), the highest figure in all of Latin America. Of course, with a GDP per capita in 1995 of over US$8,000, Argentina is the richest and...

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