The valuation of brands
Tom Blackett explains how many companies are recognising the value of their brands on their balance sheets
Tom Blackett
In today's competitive environment, many companies have come to recognise the value of brands. This is evidenced in a number of ways: developing new brands is taken more seriously than ever before; the protection of brands and trademark rights has a higher profile; and old brands that seemed dormant are now being revitalised and extended.
In view of the huge cost and risk of developing new brands, many companies have improved and extended their brand portfolios...