The UK cable audience

Helen Harrison

This article concentrates on the UK cable industry, its growth and structure, and the efforts to provide it with audience research data to form a trading currency.

The UK cable audience

Helen Harrison describes the efforts of the UK cable industry to provide the medium with a much-needed common trading currency

Helen Harrison

The UK cable industry is in the midst of a period of rapid expansion. The pace of cable construction is rising: seven million homes have now been passed by cable and 1.5 million homes are connected, representing a six per cent penetration of the population. By the end of 1996 the number of homes connected could reach 2.1 million (an increase of 40 per cent over the next six months) and by 1 January...

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