What do we know about...Data fusion
Ken Baker explains how data fusion works and why in our fragmenting media world it might provide a valid alternative to single source
Ken Baker
Data fusion involves the merging of two (or more) surveys or databases. Let us take the simple example of a two-survey merge, where survey A has collected information on a series of variables denoted as X, and survey B has collected information on a series of variables denoted as Y.
The purpose of the fusion is to analyse the relationship between X and Y. If the fusion is...