BA: 10 Years of the World's Favourite Advertising, but how much did it have to do with the world's most profitable airline?

Fiona MacGill and Kara Gnoddle

Winner of Charles Channon Gold award. How 10 years of advertising (1983-93) built British Airways into a strong brand.
Agency: Saatchi & SaatchiAuthors: Fiona MacGill and Kara Gnoddle

BA: 10 Years of the World's Favourite Advertising, but how much did it have to do with the world's most profitable airline?

The problem for BA is that it only makes a profit if we sell seats at the highest possible price. It's very easy to fill the plane and lose money.

John Watson, British Airways' Director of Regions and Sales, Financial Times January 1991

We will demonstrate that BA have indeed been able to sell more than enough seats at the...

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