Agency: Bartle Bogle Hegarty | Authors: Olivia Johnson and Annee Charbonneau |
Phileas FoggFirst class snacks from Medomsley Road, Consett
SUMMARY
In 1982 the UK bagged snacks market was primarily thought of as a children's market. Because of this NPD projects were driven by appeals to the younger palate and mind. The founders of Derwent Valley Foods, a small start-up company based in the north of England, approached the market from a different perspective. The company's collective experience of working within the snacks market had convinced it that there was an opportunity to appeal to certain sorts of adults...