Agency: Leith Agency, The | Author: Charlie Robertson |
The Health Education Board For Scotland (HEBS)
Smoking: Sticks And Carrots
INTRODUCTION
The Health Education Board for Scotland (HEBS) has to tackle a wide range of priority health issues, a reflection of Scotland's poor record in the health league of the Western World.
Because so many of Scotland's health problems are highest in C2DE socio-economic groups, HEBS pays special attention to encouraging attitudinal and behavioural change in this population segment.
For its anti-smoking programme this sets the organisation the difficult task of trying to persuade the heaviest regular smokers to change...