Cracking Car Crime Together

Paul Richards

1992-4 campaign for the Home Office / COI, to reduce the incidence of vehicle crime in the UK. By 1991, car crime had increased to 28% of all recorded crime.
Agency: Leagas Shaffron Davis Chick AyerAuthor: Paul Richards

Cracking car crime together - How hyenas reversed the trend

SUMMARY

The entry 'Cracking Car Crime Together' was created for the 'Hyenas' anti-car crime campaign by Leagas Shafron Davis Chick Ayer on behalf of the Home Office and the Central Office of Information. The advertising campaign, which ran in all major media, began in February 1992 and ran until April 1994. The paper covers the results of the first two years of the campaign which accounted for an advertising spend of 6.6 million.

While the ultimate objective of...

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