Agency: Saatchi & Saatchi | Authors: Alexandra McKie and Paul Hammersley |
Le Creuset: A recipe for success
Ingredients
A great product
A strong heritage
A new marketing strategy
Distinctive advertising
Stir well and leave to simmer...
A GREAT PRODUCT
Le Creuset has been perfecting the art of casting iron for centuries: it began by making cannon balls in the 14th century and diversified into cooking pots some time in the mid-15th century.
Le Creuset was introduced into the UK by Elizabeth David in the 1960s in her books on provincial French cooking. Despite a strong following, the brand has...