Herta: Building a New Market

UK launch of Herta Frankfurters, as lead brand for the range of branded meat products (see also paper no.
Agency: Foote Cone & BeldingAuthor: Gavin Galloway

Herta: Building a New Market

Herta, a Nestl subsidiary, is an important supplier of branded, chilled, prepared meats and meat products in continental Europe - including pat, sliced meats, bulk meats, ham and continental sausages.

The company was acquired by Nestl during the 1980s, with a view to developing it into a truly pan-European operation.

In the UK Herta had, until recently, a very minor presence:

  • limited product range - frankfurters (known as 'Knackis') and some German bulk and...

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