Agency: Foote Cone & Belding | Author: Gavin Galloway |
Herta: Building a New Market
Herta, a Nestl subsidiary, is an important supplier of branded, chilled, prepared meats and meat products in continental Europe - including pat, sliced meats, bulk meats, ham and continental sausages.
The company was acquired by Nestl during the 1980s, with a view to developing it into a truly pan-European operation.
In the UK Herta had, until recently, a very minor presence:
- limited product range - frankfurters (known as 'Knackis') and some German bulk and...