Agency: MHA Direct Advertising | Authors: Adrian Morrish and Ivan Palmer |
Citron Diesel Range Tip-ons
INTRODUCTION
Citron diesel press advertising campaign
In order to promote the Citron diesel car range, MHA Direct Advertising developed a series of 'double duty' tip-on press advertisements, proving that it is possible to produce high-quality 'image' advertising that includes a powerful and dominant mechanism.
The aim of the campaign was to generate information pack requests for the AX, ZX and XM models and test drives for the Citron BX.
A strategically planned series of four tip-on/double-page spread (DPS) ads was placed in...