Andrex: Sold on a Pup

First prize in the 'longer and broader effects' category. Andrex was already featured in vol.4 (no.4221): this paper brings the story up to date.
Agency: J Walter ThompsonAuthor: Mary Stow, Paul Baker and Terry Prue

Andrex: Sold on a Pup

INTRODUCTION

If a league table of Great British brands were to be compiled, Andrex would be there in the premier division, richly deserving its status as a 'superbrand'. However it must be said that intuitively it is strange that a brand of toilet paper should be in a position to achieve this accolade. The esteem in which this brand is held by consumers does not seem to fit with the esteem of the...

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