Agency: Gold Greenlees Trott | Author: Fiona Macgill |
Cadbury's Mini Eggs: A Case of Advertising Egg-Cellence
INTRODUCTION
Cadbury's Mini Eggsare small eggs made of Cadbury's dairy milk chocolate coated in a sugar shell. The shells come in five different colours (pink, blue, white, brown and yellow) and are speckled. The overall appearance is therefore similar to real birds' eggs, only in miniature.
This paper will aim to show how a low-budget advertising test boosted sales dramatically,thereby providing the brand team with arationale to invest further in the brandand change the course of the...