Phileas Fogg Gets His Man

Recruitment advertising by Bartle Bogle Hegarty for Derwent Valley Foods (makers of Phileas Fogg crisps) in 1987 to find a senior manager.
Agency: Bartle Bogle HegartyAuthor: Stefano Tiratelli

Phileas Fogg Gets His Man

About how Phileas Fogg embarks on a quest for a companion for his voyages and finds Mr Right

It was the end of the summer of 1987 and the ballooning season was coming to a close. Phileas Fogg had had a good year, culminating in the discovery of Punjab Puri during his stay in India. Indeed so popular was it that all the Indian newsagents in London were clamouring for the stuff.

Come to think of it since 1982 he had made quite a few...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands