Leeds Permanent Building Society Liquid Gold Account: I Know That Sounds Like a Lager

Describes the launch of a new savings product, Leeds Liquid Gold, by the Leeds Permanent Building Society, September 1984.
Agency: Abbott Mead Vickers/SMSAuthor: Jackie Boulter

Leeds Permanent Building Society Liquid Gold Account: I Know That Sounds Like a Lager

INTRODUCTION

Since their introduction in the last century, building societies had largely operated within a clearly defined marketplace, with a cartel approach to setting interest and mortgage rates and a willingness to restrict their business to those areas allowed to them. In contrast the 1980s will be viewed as a period of enormous change for all financial institutions as new legislation and a competitive spirit alters beyond recognition the traditional financial marketplace. In 1983, 793 financial products...

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