Sandplate: The Successful use of TV Advertising for DIY Launch

Miranda Kennett

Low-cost TV campaign to launch a range of DIY products. Campaign tested in 2 areas, Central and TVS, with London as a control.
Agency: Waldron Allen Henry & ThompsonAuthor: Miranda Kennett

Sandplate: The Successful use of TV Advertising for DIY Launch

INTRODUCTION

This is the case history of how a clearly-defined, relatively low-cost TV advertising test successfully launched a new range of DIY products and, through its success, proved that television advertising was a cost-effective way of building future sales.

SANDVIK - THE COMPANY BACKGROUND

Sandvik, now one of Sweden's largest companies, was established in 1862 and built its business on products for the forestry and farming industries using steels produced by the Bessemer method. Nowadays the company produces...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands