TSB's School Leaver Campaign 1984-1985

Jeremy Elliott

Describes the TSB School Leaver campaign of 1984–5. Objectives: to increase new cheque accounts opened by school leavers, increase awareness and salience of TSB among the target audience, enhance TSB image as warm, friendly, welcoming and efficient.
Agency: J Walter ThompsonAuthor: Jeremy Elliott

TSB's School Leaver Campaign 19841985

BACKGROUND

The TSB has its origins in the Industrial Revolution and in the development of independent trustee savings banks operating as small savings institutions. From the early informal links between these banks, which at one time numbered over 600, the movement coalesced by association and amalgamation into the TSB Group as it is today, with just four banking companies: TSB England & Wales, TSB Scotland, TSB Northern Ireland and TSB Channel Islands. The pace of change accelerated in the 1960s, in response to consumer...

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