Agency: McCormick Publicis | Author: Ian Sippitt |
EMI/Virgin: Now That's What I Call Advertising Success
INTRODUCTION
This paper concerns itself with the role thattelevision advertising has played in thesuccess of the 'Now that's what I call music' series of compilation albums. McCormick Publicise handled volumes 3 to 6 across the period 1984 to 1986.
Consumer research data in this market are notable by their absence and, hence, it is particularly difficult to be able to isolate the role of advertising in sales success. Nevertheless, following an initial media test which was conducted to isolate the effect...