EMI/Virgin: 'Now That's What I Call Advertising Success'

Role of TV advertising in the `Now that's what I call music' series of compilation albums, 1984-6. Television used for all 6 volumes; some press also used.
Agency: McCormick PublicisAuthor: Ian Sippitt

EMI/Virgin: Now That's What I Call Advertising Success

INTRODUCTION

This paper concerns itself with the role thattelevision advertising has played in thesuccess of the 'Now that's what I call music' series of compilation albums. McCormick Publicise handled volumes 3 to 6 across the period 1984 to 1986.

Consumer research data in this market are notable by their absence and, hence, it is particularly difficult to be able to isolate the role of advertising in sales success. Nevertheless, following an initial media test which was conducted to isolate the effect...

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